Bracenet sunset
Mehrwersteuer Schri
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Tax reduction leads to more chaos than relief

Uns ist Transparenz sehr wichtig, deshalb wollen wir euch gerne ausführlich erklären, wie wir mit der geplanten Steuersenkung umgehen und auf welche Schwierigkeiten wir bei der Umsetzung gestoßen sind.

Taucher mit Plastiktüte
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Plastic Free July: 31 tips on how to avoid plastic

It’s Plastic Free July! But you aren’t sure how you can (further) reduce your plastic consumption? We’ll help you with 31 tips on how to say “no” to plastic and develop a positive mindset at the same time. Let’s sea!  Why Plastic Free July? It is currently assumed that the amount of plastic waste in […]

Bracenet Farben der Fischernetze
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THE 101 OF FISHING NETS

When you browse through our shop, you will quickly notice that our products all look different: They come in varying colours, are thicker or thinner and sometimes have one, two, or even three knots. We are often asked whether we can offer additional colours, too. The answer – it depends! In this article we will explain you more about this.

It's not easy being green
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Sustainability: nobody is perfect

Once you step into the “eco-bubble”, you will soon be confronted with this sort of “eco-perfectionism”. But be assured: you don’t have to do everything at once to change something!

bracenet team
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Insight into the B-Team

You’ve probably asked yourself before who manufactures your Bracenets – at least when you finally held the lovingly wrapped, new Bracenet in your hands.
I’m Ann-Katrin and have joined the team in March as human resources manager. In this article, I will share with you my experience during the application process, how we interpret leadership, some insights into our team and what Bracenet stands for.

Bracenet ist ein Upcycling-Produkt aus Geisternetzen
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Recycling and Upcycling: An overview

Our products such as Bracenets, dog leashes and keychains are completely new – and yet they are made of used material. How does that fit together? The answer is simple: we upcycle recovered ghost nets that were originally intended for many years of fishing in harsh environments and are thus still suitable for daily use. In this article, we will take a closer look at upcycling, what the differences are to recycling, and why we choose to upcycle.

Bracenet sucht Geisternetze bei Nofir aus
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Nofir – Preparing nets for recycling and upcycling

When we recover ghost nets with Healthy Seas and Ghost Diving, we are not looking for the colourful and beautiful nets you know from our products. For now, they are still dirty and covered with seaweed! Only after our partner Nofir has cleaned them in an environmentally friendly process, will they regain their many colours. Nofir makes an invaluable contribution to the fight against ghost nets and in this article, we want to tell you more about their work.

bracenet ghost diving
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GHOST DIVING’S GHOST DIVERS DIVING FOR GHOST NETS

We produce by hand – from the very beginning, as even the ghost nets for our products are retrieved by hand (and fins): Our partners at Ghost Diving (previously Ghost Fishing) have taken it upon themselves to free the seas from the haunt of the nets. The experienced, voluntary technical divers recover ghost nets from depths of up to 50 meters and save countless marine animals in the process.

Bracenet besucht Lebenshilfewerk Neumünster
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Our close partnership with the Lebenshilfewerk Neumünster

Since December 2016, we have been collaborating with the Lebenshilfewerk Neumünster (LHW). Time flies! This is a good moment to pause and reflect: These were three years of partnership, three years of joint progress and three years of support and product innovation – for LHW not only assists us in producing Bracenets, but also in developing new products.

fashion revolution week
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Fashion Revolution Week

Fashion Revolution campaigns for a world where the fashion industry values people, the environment, creativity and profit equally and where we know the faces behind our clothes and jewellery. As part of Fashion Revolution Week, our founders Madeleine and Benjamin will go live on Instagram for a Q&A.

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Global Ghost Gear Initiative: A Community Against Ghost Nets

We can only achieve far-reaching changes and effectively implement preventive measures if everyone is pulling in the same direction. This is why we have now joined the GGGI – in order to participate in a global network and fight the issue of ghost nets with partners from all over the world. The GGGI brings together business, science, NGOs and politics – and thus offers a unique forum for saving the oceans through global cooperation.

Bridge&Tunnel Jeans
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Bracenet and Bridge&Tunnel- Cooperation

Sustainable upcycling with local and fair production, has belonged to our main mission at Bracenet since the start. Now, we have roped together a collaboration with Hamburg label Bridge&Tunnel, who share these same values.

Geisternetze bergen mit Healthy Seas
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HEALTHY SEAS AND GHOST NET RECOVERY

We have been collaborating with Healthy Seas since 2016 to recover ghost nets from the oceans and to prevent more nets from ending up at sea. Additionally, we donate 10 % of the proceeds of our products to Healthy Seas – and you are probably eager to learn how your contribution helps to fight the ghost nets.

ghost net retrieval
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5 Facts you should know about Ghost Nets

Our products like the Bracenets and dog leashes are made out of ghost nets, as you have probably noticed. But what are ghost nets, why are they a problem and why do we use them to create new products? In this article, we will answer these questions in five points.