Sharks – the guardians of our oceans are in danger

Sharks – they are the guardians of our oceans and at the top of the food chain at sea. They are vital to our ocean ecosystems but they are in danger. That's why we partnered up with Shark Allies to protect sharks!

Sharks – they are the guardians of our oceans and at the top of the food chain at sea. They have survived all five mass extinctions and have developed into apex protectors over 400 million years. They are vital to our ocean ecosystems as they keep fish stocks strong and healthy by preying on the sick and slow.

Sharks are endangered

Since 1970, the population of sharks has declined dramatically. More than half of all 507 known shark species have not even been properly researched, yet they are already at risk of being caught. The “International Union for Conservation of Nature” (IUCN) maintains a red list of endangered shark species and other fish. Unfortunately, this list is growing continuously.

A general lack of transparency in the fishing industry and illegal shark fishing can only be an indication of how bad the situation is for sharks.


On average, sharks first start mating after 10-14 years. Their pregnancy lasts several months and very few animals are born per litter. Afterwards they pause for one or two years before the next pregnancy. Due to their late sexual maturity and low reproduction rates, sharks are particularly vulnerable to overfishing. This means that they are fished faster than their populations can recover.

 Sharks as by-catch 

According to estimates, 100 million sharks are caught and killed in fishing nets worldwide every year. Often times, this is not intentional and they are only “by-catch”. Dead or injured, they are then dumped back overboard. Bycatch is the main reason why 89 percent of the hammerhead sharks and 80 percent of the great white sharks in the Northeast Atlantic have disappeared. 

One cause for this is the method of longline fishing, which is known for very high by-catch rates. We have prepared an overview of the various fishing methods here.

And as if that wasn’t bad enough, many sharks also get caught in ghost nets, where they suffer a cruel death.

The Great White Shark “Ropey” was found by Shark Allies in Guadalupe entangled in ghost net.

The shark finning trade

“Shark Finning” is an extremely cruel fishing practice. Sharks’ fins are cut off directly after they have been caught, and then the sharks are thrown back into the sea. This is meant to save storage space on the boats. Because the sharks are no longer able to swim without their fins, they sink to the bottom of the sea and suffocate or bleed to death. Shark fins are sold in about 125 countries worldwide. They are often considered a delicacy and status symbol. Shark fins are among the most expensive fish products with prices of over 150 euros per kilo. In Hong Kong, a bowl of shark fin soup from certain species can cost up to 400 euros

Since 2003, shark finning has been banned in the EU and since 2013, sharks may only be brought ashore if their fins are naturally attached to their bodies. There are now also regulations in other countries. Nevertheless, the trade with fins is still going on.

 How Shark Allies is committed to protecting sharks 

Shark Allies is committed to the global protection of sharks and rays. Over the last decade, Shark Allies’ work has focused mainly on legislation to end the trade in shark fins. It started 2010 with a groundbreaking bill in the US state of Hawaii. Stefanie Brendl, Executive Director and founder of Shark Allies, and Hawaii’s Senator Clayton Hee drafted this historic bill, which soon became a model for many other state bans. After their success in Hawaii, Shark Allies moved on to other U.S. states, initiating a wave of legislations to stop the trade in shark fins and initiating the creation of shark sanctuaries. Shark Allies is also fighting to stop the widespread use of squalene from shark fins in the cosmetics industry.

A partnership to save the sharks

At the time of Shark Week 2020, an annual, week-long TV program on sharks on the Discovery Channel, we are pleased to announce a partnership with Shark Allies!

shark bracenet hand

The Shark Allies Bracenet is your contribution to our joint mission. In addition to our usual donation of 10 % to Healthy Seas, we donate 2 € to Shark Allies for each Bracenet.

Wear your Bracenet with pride, spread the message for marine conservation and become an ally of the sharks. Each Bracenet means one piece of ghost net less is haunting the seas – and with each ghost net recovered, the sharks regain control of their territory.

What you can do to protect the sharks

  • Avoid shark meat: For example, spiny dogfish is actually shark meat.
  • Inform yourself: Sharks are still associated with fear and terror, because numerous films propagate the image of the evil shark. Yet the probability of a shark attack is extremely low. It is actually more likely to be struck by lightning.
  • Raise your voice: Sign petitions against shark finning and support fundraisers. Do your part to protect the sharks.
  • Make a visible statement with our Shark Allies Bracenet, as ghost nets are threatening the sharks!


More articles


We upcycle old fishing nets into new products like our “Bracenet” bracelets. But where do we get all these fishing nets? And what’s the deal when we talk about “recovered ghost nets,” “discarded fishing nets,” or “former fishing nets”? Does a “North Sea Bracenet” really come from the North Sea? Can we trace the origin of all our nets?

spendenübergabe healthy seas

Our Collected Donatoins

With BRACENET, you’re making a contribution to ocean conservation. More specifically, a double contribution: With every product, you help put an end to the menace of ghost nets and simultaneously donate towards the protection of the seas and marine life. We’re thrilled to announce our first major milestone: To date, we have collectively donated over a quarter of a million Euros – €250,558!

NEWSLETTER – 10 % discount!

Become part of our mission and subscribe to our newsletter to stay informed about new colors and products! As a welcome gift, you’ll receive a coupon code for a 10% discount on your first order right away. SAVE THE SEAS, WEAR A NET!