Soon it will be time again: every year on the fourth Friday in November, shops around the world entice customers with discount campaigns to stimulate consumption. Yet we see the effects of mass consumption on the news almost every day: Climate catastrophe, inhumane working conditions, plastic threats to our oceans. Sustainability and Black Friday are therefore fundamentally incompatible.
We are part of a circular economy and thus ensure long-term social and ecological added value. That is why we oppose Black Friday and participate in Circular Monday instead. We do not offer any discounts on this occasion, but with our products, you can make an important contribution to the protection of our oceans
What is Circular Monday about?
Circular Monday (formerly White Monday) was founded in Sweden in 2017 and brought to Germany in 2019 by the hejhej-mats founders. Over the last years, companies, organisations and influencers from over 30 countries have participated in White Monday! It takes place every year on the Monday before Black Friday. The central message of Circular Monday is to support circular consumption.
That means: Instead of looking for deals on Friday, why don’t you look through your flat today? What is broken, what is no longer useful? Can you repair it or give it to your friends? What did you want to get on Black Friday, can you buy it used or borrow it from your family? Circular Monday calls for a conscious use of resources instead of consumerism. And not only on Circular Monday, but all year round.
So is Circular Monday just another anti-campaign? No! There is Black Friday, which is known for linear consumption, discounts and shopping madness. But we believe that for the future of our planet we need to create circular economies that don’t require new resources from our planet. And Circular Monday helps to advance this goal.
Circular economy is about recycling, passing on, repairing, upcycling, lending and redesigning. Three of these strategies are the focus of the Circular Monday: Rent, Repair and Reuse, i.e. lending, repairing and recycling. These are all strategies that prolong or extend the usefulness of products. Bracenet is also part of a circular economy: we upcycle recovered ghost nets that would otherwise drift through the oceans as plastic waste. We thus increase their usefulness and give them a new life. If you want to know more about upcycling, take a look here.
The opposite of the circular economy is the linear economy or “throw-away society”. Here, new raw materials are usually extracted and processed for new products. At the end of the product life cycle, the products are then often disposed of in landfills or thermally recycled, and thus the resources are also used up without any further benefit. In our opinion, the system is no longer sustainable today. Our resources are valuable and finite, so they should be treated as such. After all, we do not want to end up with huge mountains of waste but without resources. Our products are already in their second life cycle and should last a lifetime. That is why we repair everything that breaks, no matter when you bought from us.
Consumption per se is not bad
So we all agree: blind and careless consumption on Black Friday is not sustainable. Conscious shopping, however, is sustainable. Ask yourself what you really need and find out how the products have been produced. That way shopping is much more fun and the anticipation is greater, isn’t it?
Should you still consider buying one of our products, we have already done the groundwork for you: Just read our blog article “4 reasons why a Bracenet is better than no Bracenet“!