Black Friday Sale Schaufenster

Black Friday? We celebrate Circular Monday!

Soon it will be time again: every year on the fourth Friday in November, shops around the world entice customers with discount campaigns to stimulate consumption. Yet we see the effects of mass consumption on the news almost every day: Climate catastrophe, inhumane working conditions, plastic threats to our oceans. Sustainability and Black Friday are therefore fundamentally incompatible.

We are part of a circular economy and thus ensure long-term social and ecological added value. That is why we oppose Black Friday and participate in Circular Monday instead. We do not offer any discounts on this occasion, but with our products, you can make an important contribution to the protection of our oceans

What is Circular Monday about?

Circular Monday (formerly White Monday) was founded in Sweden in 2017 and brought to Germany in 2019 by the hejhej-mats founders. Over the last years, companies, organisations and influencers from over 30 countries have participated in White Monday! It takes place every year on the Monday before Black Friday. The central message of Circular Monday is to support circular consumption.

That means: Instead of looking for deals on Friday, why don’t you look through your flat today? What is broken, what is no longer useful? Can you repair it or give it to your friends? What did you want to get on Black Friday, can you buy it used or borrow it from your family? Circular Monday calls for a conscious use of resources instead of consumerism. And not only on Circular Monday, but all year round.

So is Circular Monday just another anti-campaign? No! There is Black Friday, which is known for linear consumption, discounts and shopping madness. But we believe that for the future of our planet we need to create circular economies that don’t require new resources from our planet. And Circular Monday helps to advance this goal.

In 2021, Circular Monday takes place on November 22nd.

Circular economy

Circular economy is about recycling, passing on, repairing, upcycling, lending and redesigning. Three of these strategies are the focus of the Circular Monday: Rent, Repair and Reuse, i.e. lending, repairing and recycling. These are all strategies that prolong or extend the usefulness of products. Bracenet is also part of a circular economy: we upcycle recovered ghost nets that would otherwise drift through the oceans as plastic waste. We thus increase their usefulness and give them a new life. If you want to know more about upcycling, take a look here.

The opposite of the circular economy is the linear economy or “throw-away society”. Here, new raw materials are usually extracted and processed for new products. At the end of the product life cycle, the products are then often disposed of in landfills or thermally recycled, and thus the resources are also used up without any further benefit. In our opinion, the system is no longer sustainable today. Our resources are valuable and finite, so they should be treated as such. After all, we do not want to end up with huge mountains of waste but without resources. Our products are already in their second life cycle and should last a lifetime. That is why we repair everything that breaks, no matter when you bought from us.

Consumption per se is not bad

So we all agree: blind and careless consumption on Black Friday is not sustainable. Conscious shopping, however, is sustainable. Ask yourself what you really need and find out how the products have been produced. That way shopping is much more fun and the anticipation is greater, isn’t it?

Should you still consider buying one of our products, we have already done the groundwork for you: Just read our blog article “4 reasons why a Bracenet is better than no Bracenet“!

Posted on

Aquariums and zoos – places of pseudo-knowledge?

Who doesn’t like going to the zoo or tropical aquarium? Is it true that zoos contribute to species conservation and that animals live longer in zoos than in the wild? Let’s take a close look at what we really support and learn during a visit.

Blaues Bündel Dolly Ropes von Wellen an Strand gespült
Posted on

Dolly Ropes – Material protection instead of environmental protection?

If you like to spend time along Germany’s North Sea coast, you will likely be well acquainted with weather, wind and waves. You’ll also be familiar with another sight: Small threads of plastic, mostly orange or blue, that have been washed ashore. These are so-called “dolly ropes”. They are used to protect fishing nets, but they endanger the environment. What can we do about it?

Posted on

10 sustainable gift ideas for Christmas to protect our oceans

Christmas is getting closer and closer! Since it is a well-known fact that giving presents to others makes you even happier than receiving them, we have collected gift inspirations for you. These small gifts create long-lasting joy and at the same time contribute to marine conservation.

Posted on

Sea Shepherd x Bracenet – Fighting for the Baltic Sea

The oceans are in danger: marine pollution, underwater noise, illegal fishing, and the consequences of the climate crisis threaten ecosystems and consequently our livelihoods. We have to do something about it! We believe that we can accomplish the biggest difference when we collaborate with other organizations and companies that share our mission. With this in mind, we are proud to fight alongside Sea Shepherd for the future of our oceans.