Bracenet: Sustainable Bracelets made of old fishing nets

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BRACENET X SHARK ALLIES

SAVE THE SEAS. SAVE THE SHARKS!
Now available: The Labrador Sea - Shark Edition with engraved shark.

SAVE THE SHARKS!

Bracenet

Save the seas. Wear a net

EVERY BRACENET MORE MEANS A PIECE OF GHOST NET LESS

Every year, 640.000 tons of fishing nets are lost or dumped at sea. They lose their purpose, but not their function – and keep on fishing as they drift through the oceans. Millions of marine animals get caught in these so-called “ghost nets” and suffer a cruel death. It’s time to end this! We recover the nets and handcraft them into Bracenets in Germany, upcycling a piece of real fishing net for every product. Spread the message for the protection of the oceans: SAVE THE SEAS. WEAR A NET

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Journey

1. Retrieval

Together with marine conservation organizations Healthy Seas and Ghost Fishing, we free in depths of more than 30 meters reefs and shipwrecks of fishing nets that have been lost or intentionally sunk.

2. Cleaning

After being retrieved, the nets are cleaned and treated by our partner Nofir using a specialist process. We generally only know what color the nets are once they are lying cleaned in front of us.

3. Production

The nets are then further hand-processed by us in Hamburg and made ready for dispatch. Each finished Bracenet is a unique piece because of the varying net structures, colors, and sizes.

+200,000€

Euro donations

By selling our products, we raised more than €200,000 for Healthy Seas, Sea Shepherd, Pacific Garbage Screening, Shark Allies, Ocean Voyages Institute and Doctors Without Borders.

Tons of fishing net upcycled

With your help we have been able to recycle over 7 tons of old fishing nets and former ghost nets into new products.

+250

Divers

Thanks to donations to Healthy Seas and Ghost Diving, 250 divers around the world are diving for the ghost nets during demanding recovery operations.

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Our Supporters

Reinhold Messner

Extreme mountaineer, adventurer, book author and prior politician

„Bracenet, a great and necessary initiative!"

Louisa Dellert

activist for sustainability

„The oceans cover almost two thirds of the earth's surface. Innumerable different types of creatures live in the depths of the waters. Even as a child I was particularly fascinated by swimming mammals like the killer whale. I would like to protect the oceans with all my strength so that future generations can also experience the most beautiful wonders of nature."

Michael Kessler

Actor, comedian, theater director and author (photo: rbb/Gundula)

„The ocean is our origin our roots. All life is coming from it. The oceans deserve our love, sorrow and attention, not our litter and the unlimited over-fishing. Let’s send a signal against the exploitation of the oceans and its harmful consequences!"

Katja Brandis

Bestseller author

"A cool thing, I thought, and bought myself a few right away. Since then, I wear one of my Bracenet bracelets at every Seawalkers reading, pointing out the mission of the team around Madeleine von Hohenthal and Benjamin Wenke, and am glad that there are a few less ghost nets in the sea".

Collin Benjamin (Chippa)

Prior professional soccer player

„Thanks to Bracenet a sensitive and important topic as the protection of the oceans is becoming tangible. And you know that by wearing a piece you are contributing as well. I’m a fan! "

Gunnar Garfors

Globetrotter and author

„I have seen a lot of pollution in ocean and seas on my travels to every country. Bracenet addresses a largely unknown but imperative problem. I am proud to wear a fishing net as a symbol of support."

Dr. Kathrin Vergin

Triathletin und Nachhaltigkeitsmanagerin Otto Group

„To swim in open waters does not only remind us of the diversity and beauty of our oceans, but also reminds us of the issues which we have to deal with. Bracenet is sending a signal against pollution and exploitation and is therefore not only contributing to sustainability, but also makes a statement for all those that share the same passion for nature."

Lukas Müller

Biologist and Freediver (photo: Lukas Waterman)

„Bracenet demonstrates that with love, willpower, and creativity it is possible to clean the ocean and protect its inhabitants. All this without having to put on a diving tank or sail the oceans. To wear a stylish bracelet is enough in order to do the first step into a sustainable future. Just great! ."

Hannes Jaenicke

Actor and author

"I have never worn jewelry except for a wedding ring. That has changed thanks to BRACENET. The bracelets not only make powerful sense, they're cool and help fight the biggest threat to our marine life: ghost nets. Buy one, wear one, be the one who saves the seas."