Have you been thinking about buying a (or another) Bracenet for a while? We too thoroughly consider everything before we buy a product, as we want to be confident about our decisions. Sustainability is not always straightforward and it is definitely worth asking questions.
Therefore, for this article we have thought a lot about the potential reasons why you might still be unsure. And we concluded that …
A bracenet is more sustainable than no Bracenet! After all, it means one piece of ghost net less in the seas and it helps to protect marine life and preserve ocean ecosystems 🐳🌱
But see for yourself! Here are our answers to four questions you might be asking yourself right now:
Don’t fisheries have the incentive to discard even more ghost nets at sea when they know that Bracenet, Healthy Seas and Ghost Diving will retrieve them anyway?
“Fisheries have an incentive to dump even more ghost nets at sea, as they know that Bracenet, Healthy Seas and Ghost Diving will retrieve them anyway.” First of all, this would be high praise for our work: for if that were the case, our influence would have to be so great that we could salvage all the ghost nets out there. However, we offer fisheries a much more convenient way to get rid of their old nets: They can send them directly to our Netquarter or arrange to have them picked up by our partner Nofir free of charge. The incentive? Saving the oceans as well as the staggering costs of recycling. With your Bracenet, you help us to upcycle more of these nets 🐬
Is a bracenet still sustainable when it is delivered to my doorstep? Doesn’t a sustainable product still imply consumption?
If you are a minimalist and want to reduce your consumption as much as possible: Good for you! But sustainability is not necessarily about abstinence. The challenge is to make consumption more sustainable – and Bracenet is the sustainable alternative to conventional bracelets and at the same time your daily reminder for sustainable purchasing decisions. About the shipping: we deliver all our parcels climate neutrally within Germany, but you can also stop by one of our retailers ✉️
Do I really have an impact with my Bracenet, considering that 640.000 more tons of ghost net enter the oceans every year?
Every Bracenet makes a difference, because with every ghost net that we recover, marine animals are saved that would otherwise get caught in the nets, and the nets cannot decompose into dangerous microplastics over the next few centuries. Simultaneously, each bracelet raises awareness about ghost nets, and without Bracenet the problem would not be known so widely. In addition, we are donating 10 % of the proceeds to Healthy Seas to finance further salvage trips. We have already made great progress with joint forces: Our partner Nofir has already collected over 40,000 tons of old fishing equipment and our partner organisations Healthy Seas and Ghost Diving have recovered more than 510 tons of ghost nets from the oceans since 2013. We have processed almost five tons of this material into bracenets and our other products 💪
I think Bracenet’s mission is awesome, but shouldn’t we be addressing all the marine plastic waste as well?
You’re right, as a community we need to address the overall plastic problem. However, it is perfectly legitimate for one actor to focus on one issue at a time – nobody can tackle all the world’s challenges at once. We are well aware of the extent of marine pollution: in the North Pacific alone there is an island of plastic 4.5 times the size of Germany, and 46 % of it consists of old fishing equipment, which hardly anybody knows. That’s why we focus on ghost nets specifically – this is our approach to fighting for a more sustainable future. And we accompany this approach with sustainable production, social commitment and much more 🌱
What do you think?
We hope that we answered some of your potential questions. Bracenet stands for environmentally positive consumption and is your visible statement for more sustainability. Please have a look around our shop to see what colours we currently have in stock and what other products we manufacture 😊