Black Friday? We celebrate Circular Monday!

BRACENET sees itself as part of a circular economy. We bring Ghost nets with Healthy Seas and Ghost Diving from the seas, upcycle We create new products using fair and local craftsmanship in Hamburg and regularly donate our proceeds to our partner organizations – over €272,000 to date. In this way, our work delivers social and ecological added value for the world.

In the spirit of the circular economy, we're celebrating Circular Monday instead of Black Friday! We want to encourage you to make conscious purchasing decisions and first consider: Can I upcycle, repair, or borrow something instead? And if not, which brand will make a positive impact on the future of our world?

We regularly donate to marine conservation. Will you help us rid the oceans of the scourge of nets? Visit the shop!

What is Circular Monday anyway?

We are convinced that we must transform our economic system for the future of our planet. We need a system that recycles resources to reduce the burden on nature: like the circular economy! Circular Monday helps advance this goal. It takes place every year on the Monday before Black Friday and spreads a central message: "consumer circular." Learn more about the origin of this day here.

This means: Before you start looking for the biggest discounts on Black Friday, take a look around your home and surrounding area on Circular Monday. What can you repair or upcycle, what can you repurpose or pass on? What's on your shopping list? Can you buy it secondhand or borrow it from family or friends?

Circular Monday stands for conscious and sustainable consumption. It's not about not buying anything, but rather making considered purchasing decisions when they're truly necessary. Of course, you can also take advantage of discounts – and ideally, shop from brands that are themselves part of the circular economy and are fighting every day to save our environment.

It's important to remember one thing: Let's not judge anyone for looking for discounts on Black Friday! Often, it's simply about price and affordability—not about people not caring about the environment. Ultimately, it's the industry's responsibility to transition to a circular economy.

We handcraft our upcycled bracenets in Hamburg and Porto from salvaged fishing nets. Want to join us in the circular economy? Visit our shop!

What exactly is the circular economy?

The circular economy, like Circular Monday, is about using resources for as long as possible and continually returning them to the product cycle. Should a product break or be no longer needed, the individual components are recycled and used to create new products. Raw materials don't end up in the trash, but remain in use forever.

We currently live largely in a linear economy—or "throwaway society." New products typically require the extraction and processing of new resources. And when a product breaks, it is disposed of in a landfill or thermally recycled. Thus, the raw materials are ultimately consumed without any further use.

To protect our planet, we must reuse resources and move toward a circular economy. We're leading the way—and by upcycling recovered ghost nets and end-of-life fishing nets into new products, we're saving marine wildlife and ecosystems at the same time.

By the way: If your Bracenet ever breaks, we'll repair it for you – in keeping with Circular Monday and the circular economy. No matter when you bought it, it's meant to last a lifetime. And if we can't repair it, we'll melt it down along with our net scraps to reuse the material for new products.

Every Bracenet represents upcycling, the circular economy, sustainability, and ocean conservation. Become part of our mission now: shop now!

Bracenet or no Bracenet? Make a conscious decision!

Are you currently considering purchasing a Bracenet? We encourage you to think carefully about it! We have a few arguments for Circular Monday to help you decide:

• With your Bracenet you help to save marine animals and ecosystems, because it means one less piece of ghost net in the sea
• With your Bracenet you support marine conservation, because we regularly donate our proceeds to many great projects and organizations (to date over €272,000)
• Your Bracenet on your wrist is a strong statement for the protection of our oceans and a great conversation starter
• We are part of a circular economy, actively recovering ghost nets and upcycling them into new products
• We make your Bracenet personally for you with lots of love by hand in Hamburg and Porto

Have you decided on a Bracenet? The oceans and marine animals thank you! Click here to shop.

Thank you for helping us rid the oceans of the scourge of nets! Get your new Bracenet here: Shop.