Sustainable through Sweden: 20 stops in Småland & Öland
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A few months ago, our founding team, Madeleine and Benjamin, received a request: Would you like to travel through southern Sweden and discover many sustainable experiences in Småland and Öland?

Of course they wanted to!
After all, they've been vacationing in their bus to Scandinavia for 10 years. In this blog, Madeleine reports on her journey through the two regions, which are every bit as picturesque as Astrid Lindgren's stories promise:
20 stops on a journey through nature, beautiful villages and unique production sites.
Ahoy, we're Madeleine, Benjamin, and our little son. Come along and join us on our sustainable trip to southern Sweden! Perhaps our report will inspire you to plan your next vacation in Småland and Öland? We hope you enjoy it!
1. Arrival & Preparation
"For the travel report, you should know that we were only on the road for a week, and we recommend planning at least two weeks if you want to see everything. And that leads to our first tip for sustainable travel: the principle of slow travel. Slow travel allows you, for example, to plan your shopping, always use up all your food, and get to know the local nature and culture much better."
On June 31, 2023, the journey finally begins! But we still have a lot to do:
- Our preparation for long car journeys always begins with a service for our VW T6 at the workshop. Safety first!
- Then we work through our shopping list. This includes, for example, cartridges for the gas stove, fresh fruit and vegetables, plenty of snacks, and food that will keep well even in warm temperatures in the car.
- We pack as little luggage as possible. This has two advantages: We don't have to move around as much, and we use less fuel. All our toiletries fit into a travel case in the felt holder on the back seat. We use a "shower bar" for shampoo and shower gel, and we've also replaced toothpaste, sunscreen, conditioner, and dish soap with solid products.
- We all have our own water bottles, which we refill whenever we have the chance. I also highly recommend a travel kettle and a mug that you always carry with you to avoid using coffee-to-go cups. Another tip for home: I bought myself a favorite mug with a carabiner and have gotten into the habit of never leaving the house without it.
- This time, we filled a casserole dish with vegan lasagna and whatever vegetables we had left over and simply brought it along. We wrapped our sandwiches in wax paper, which we reused during the trip whenever we needed to bring opened food.
And then we were off. We decided to travel by ferry, as we didn't want to drive such long distances in one go with our young son. We spent the first night in Malmö, and this is where our adventure through Sweden began, heading towards Småland and Öland.
2. Ikea Museum in Älmhult
In our search for sustainable trends and developments in Sweden, one topic immediately struck us as obvious: the furniture business. Because somehow the Swedes manage to make everything look pretty and tasteful, while also being sustainably minimalist and long-lasting! So, our first stop was the IKEA Museum in Älmhult.

"We still have some furniture from our childhood bedrooms in our apartment, and we also furnished our children's room with the Trofast shelving unit. It always looks tidy. We painted it white and stuck little wooden signs on it so everyone knows what's in the toy boxes."

Since we were interested in learning more about IKEA's founding story, we asked an employee who patiently answered our questions. This IKEA store is the first ever to exist and showcases the evolution of furniture over the years. What's particularly exciting is that you can also see the original designs here. Our son was able to discover things around every corner, scan barcodes, and touch and learn about the materials.

We spent a particularly long time in the "Democratic Design" section of the main exhibition. This section explores IKEA's philosophy, including how we reconcile sustainability and affordability.
Together with form, function, and quality, these are the five guiding principles of product development. This exhibition explores, among other things, the use of recycled plastic and other materials that can reduce the ecological footprint of furniture. Since we are passionate about this aspect, we spoke in detail with a museum employee.
The museum's exhibitions change regularly, so you can come back every year to see the latest developments. There are always recycling collections—be sure to keep an eye out!
My personal highlight was visiting the museum shop, which offers many unique gift ideas that you'll hardly find at any other IKEA store worldwide. We took a pleasant break from the car ride here and learned a lot along the way. Our latest travel acquisition is a rainbow-colored IKEA bag, which we'll use from now on to transport our BRACENET nets. We also plan to use it to collect trash, should we encounter any.
You can then enjoy a meal with your family in the in-house restaurant. By the way, in addition to the well-known dishes, there are now also vegan versions – have you heard of the Plantbullar?
For anyone who loves vegan and gluten-free treats and can't get enough of Swedish design at IKEA, we highly recommend the lovingly decorated Muff Café. The owner personally prepares many of the delicacies on offer at the counter. We love discovering the countries we travel to through their flavors, and in this café, you can get a first taste of Sweden with regional ingredients and herbs. We ate our way through the menu and can truly recommend every dish on the small menu. We were able to romp around in the garden with our son and felt very welcome here. The 207 positive Google reviews were right – be sure to stop by.
With our little car enthusiast on board, we naturally had to visit the Bilkyrkogården Kyrkö Mosse car cemetery. It was once a scrapyard that Åke Danielsson operated from 1940 to 1991 and then abandoned. But the vehicles remain.
Today, nature is literally reclaiming everything here. Plants, even trees, grow out of old, moss-covered vehicles. We took a break, transported ourselves back in time, and imagined what the vehicles once looked like. During a walk in the forest, with rays of sunlight filtering through the trees, we captured some wonderful motifs and thoroughly enjoyed our time. Our little man was able to get into almost every vehicle and didn't want to leave.
It's a shame that there is so much junk in nature - but it's also fascinating to see how nature is reclaiming its habitat.
3. Muff Café


https://www.instagram.com/muffalmhult/
For anyone who loves vegan and gluten-free treats and can't get enough of Swedish design at IKEA, we recommend the lovingly decorated Muff Café.

The owner personally prepares many of the delicacies on offer at the counter. We love discovering the countries we travel to through their flavors, and in this café, you can get a first taste of Sweden with regional ingredients and herbs. We ate our way through the menu and can truly recommend all the dishes on the small menu. We were able to play in the garden with our son and felt very welcome. The 207 positive Google reviews were right—be sure to stop by.
4. Bilkyrkogården Kyrkö Mosse – the car cemetery
With our little car enthusiast on board, we naturally had to visit the Bilkyrkogården Kyrkö Mosse car cemetery. It was once a scrapyard that Åke Danielsson operated from 1940 to 1991 and then abandoned. But the vehicles remain.


Today, nature is literally reclaiming everything here. Plants, even trees, grow out of old, moss-covered vehicles. We took a break, transported ourselves back in time, and imagined what the vehicles once looked like.
During a walk in the woods, with sunbeams filtering through the trees, we captured some wonderful shots and thoroughly enjoyed our time. Our little man was able to get into almost any vehicle and didn't want to leave.
It's a shame that there is so much junk in nature - but it's also fascinating to see how nature is reclaiming its habitat.
5. Getnö - Lake Åsnen Resort


One of our highlights was Lake Åsnen Resort in Åsnen National Park. Although we've been to northern Småland several times, this was our first time discovering this beautiful place.
The owner, Ingrid, the second generation to run the park, loves it and knows every stone. She sees at least one moose every week on her daily forays through the national park. We learned that a female moose lives on almost every island, and that the bull moose swim to the islands to mate. Maybe you'll be lucky and spot a swimming moose?


Here, we felt like we were experiencing a piece of Canada in the middle of Sweden. It felt so far away from home, even though it was only a day's journey away!
All around us were lakes, small, romantic red houses, and unique nature. If you imagine Sweden by the lake, that's exactly what it is. You can find places like that all over Sweden, but here, every minute you drive around a bend and have to exclaim, "Oh, how beautiful!"
We stayed in this wonderfully equipped house:
https://www.getnogard.se/en/houses/haren
The house is equipped with everything you need for a pleasant camping experience, including a microwave, stove, grill, and shower. If you're craving something warm, you can book meal kits that you can prepare yourself, or simply sit down at the on-site restaurant.


It was so cozy here that we're considering hosting our next BRACENET team outing here. The venue is perfectly equipped and even has its own dance bar that you can rent.
We had a charcoal grill package, which we immediately put to use. And here, too, there are vegan and vegetarian options.
You're in the middle of the most recent nature reserve inaugurated by the royal family. And you can really feel it: a place so peaceful we only know it from fairy tales.
Have you already seen Åsnen's "Big 5"? Here you can observe ospreys, moose, black-throated divers, cranes, and sea eagles up close. We even spotted a nest with young birds.
Here you can rent canoes or a boat and explore the lakes from the water. We discovered a huge black-throated diver's egg and even spotted one of these massive birds in the water.
Although we're not usually the biggest fans of campsites, we recommend this spot for its secluded cabins and close proximity to nature. We only knew about a floating island for sunbathing from summer stories—we would have loved to stay here longer.


Next time we'll rent one of the houses that you can only get to by boat and stay a little longer.
https://www.getnogard.se/en/houses/vikingaborgen/
6. Åsnen Full Experience


From the resort, you can take numerous excursions and explore the surrounding area. We loved spending the day swimming in the lakes of Åsnen and returning to camp in the evening.
We were particularly impressed by the extensive recycling options both in the surrounding area and at the accommodations. At every hiking trailhead, there were options for proper waste separation and sufficient bins. There were even special bins for dog and child waste.

Something that particularly struck us was that there wasn't a single piece of trash on the ground, in the bushes, or in the lake. Not one. It touched us deeply that there are still places where both locals and visitors show such respect for the environment.
Especially as parents of a small child, it was very nice not to have to constantly remind them to pick up something. This allowed us to concentrate on observing caterpillars and dragonflies. We checked out several routes, all of which we can recommend.

Here you will find a brief overview:
https://www.vastervikoutdoor.com/vandring/
7. Kingdom of Crystal

Småland is famous for its glass art, which we now bring directly to your wrist. On our journey through Glasriket, the "Kingdom of Crystal," we met Lioba, a glass artist who works both on commission and with her own creations. We had the opportunity to experience the art of many guest artists in The Glass Factory and watch Lioba at work. We were particularly impressed by the fact that they reuse their excess glass – this is genuine, elaborate, and sustainable craftsmanship.


Did you know that glass is mostly made of sand? For more information, listen to our Ocean Crime podcast episode: https://ocean-crime.podigee.io/29-sandraub-wenn-der-welt-der-sand-ausgeht

In our shop, we had two Bracenets inspired by our trip. One of them featured a glass bead made from Lioba's production surplus. With your purchase, you not only support BRACENET and Healthy Seas, but also artists from the Kingdom of Crystal. Be sure to stop by again; we might have them in the shop again.
8. Öland
We expected many stunning views from Öland, but this unique, sometimes barren landscape, dotted with high peaks and native plants and animals, still surprised us. The same goes for the roads that wind along the coast, the beautiful, fine beaches, and the scent of lilacs that stretches as far as the eye and nose can see. You'll find the rugged coastline and the excellent food here without having to search far.
Öland is very different from the rest of Sweden and is definitely worth a visit. Even the north and south of the island are distinctly different. Whether on foot, by bike, or with a camper, you can enjoy a very varied vacation here. We particularly enjoyed the combination of our trip to the mainland and the island.
Throughout our journey, we were accompanied by entrepreneurs who had managed their accommodations, farms, and restaurants with dedication and love over the past few years. They put their heart and soul into every nook and cranny and had a story to tell us about every corner.
This warmth will stay with us for a long time. What we appreciate about the Swedes is their reserve. However, if you ask questions and show interest, they will share their stories with shining eyes. It's no surprise that the royal family has a residence here and can maintain their anonymity despite the diverse culture.
9. Arontorp Kroppkakor
Arontorps Kroppkakor, Torslunda 102, 386 96 Färjestaden.


Delicacies that locals queue for an hour at Arontorps Kroppkakor? This is definitely worth a try. If you're traveling to Öland, be sure to stop by and grab a portion to go or try it on-site. Here you'll find regional dishes, either buffet-style or to-go.
Kroppkator consist of potato dough filled with pork and onions, served with cream, butter, and lingonberries. A flavorfully interesting dish that surprised our palates. Of particular note is the strong emphasis on regional ingredients in Sweden, which minimizes the carbon footprint of all meals. "Regional" here means that the flour comes from the village mill, the milk from a neighboring farm, and the cheese from a nearby dairy.
10. Hiking in the World Heritage Site: Agricultural Landscape in Southern Öland
Hiking through southern Öland truly amazed us. There are orchid species found only here, and many herbs that now characterize the island's cuisine and flavors. I recommend exploring the island's treasures with a guide and learning something along the way. Over 140 km of hiking trails lead through this extraordinary southern Swedish landscape.
Although the landscape appears flat at first glance, you'll continually discover new soil structures and numerous monuments that speak of another era. Our tour lasted about an hour, and we enjoyed every second.

11. Eksgården Krog & Rum – Hotel and Restaurant
Address: Gårdby 149, 386 92 Färjestaden
On Öland, we were also able to stay in beautiful accommodations and enjoy what was probably the best food we've had in years – and at a really good price. Eksgården Krog & Rum is a charming farm with delightful accommodations and a restaurant in a barn that delighted us with its culinary delights.

Before we arrived, we read that you're supposed to feel embraced when you walk through the courtyard gate—and we can only confirm that. Our first thought was: We'd love to live like that one day.

A courtyard surrounded by Swedish houses houses beautiful accommodations. If you're looking for peace and relaxation, and want to be pampered, this is the place for you.
In the evening, we drank wine on our terrace and took dessert back to our room. Even though we had to leave for breakfast, we were given the best breakfast boxes for on the go. Everything was thoughtfully packaged, with no unnecessary waste. The yogurt came in glass jars, which have now found a new home in our kitchen. Fresh fruit, fresh juices, and vegan options were no problem. We're always happy to find options like this, even outside of Germany's big cities. 
12. Byrums Raukar
Address: Byrums Raukar, Folketshusvägen 76049, 760 49 Herräng
Wow – the 600-meter-long coastline of Byrums Rakar was unmissable. Rock formations with peaks dotted the path, which you can hike through and even climb on. We've never seen anything like it before.

Peaks up to 4 meters high right on the coastline, followed by a beautiful beach, whose powdery sand we collapsed into. We could have stayed here for hours.
13. Hotell Borgholm

Address: Trädgårdsgatan 15-19, 387 31 Borgholm
During my research, I immediately fell in love with Hotell Borgholm and its enchanted herb garden. It was once a well-known dance hotel on the island, where the wildest parties were held. Today, it's a lovingly run hotel, where the owner himself is the head chef. Three years ago, he breathed new life into the hotel and restaurant with his personal touch. In the garden suites, you can feel the history, especially when you look into the herb garden. In the modern, lovingly designed restaurant, you'll repeatedly discover old furniture that catches your eye. These were personally selected and reintroduced by Christofer Johansson.
A truly special place, where you can see everywhere that many stories and people have come together here over the years. From the stationery on the menu to the hand-picked herbs, we felt welcome and flattered. We also highly recommend a short walk through the charming town of Borgholm before heading back out into nature.
14. Västervik
Västervik's Tjust archipelago is an underrated area that many have probably never heard of. As far as the eye can see, we were amazed by the beauty of the small islands, some inhabited and some uninhabited, and the many white swans. Västervik is a gem worth exploring in detail so you don't miss any beautiful corner or activity.
Västervik is an archipelago town and home to the largest harbor on Sweden's east coast. Ferries dock here, and there's plenty to explore and a variety of accommodation options. If you're not the typical camper, this is the place for you.
Upon our arrival, we were greeted by a beautiful sunset on our dreamy balcony. Sunsets here have to be seen and, above all, felt to be believed. When dusk falls on a balmy summer evening in Sweden, it's a time you'll want to cherish.
15. Slottsholmen on water

A childhood dream came true with the "Slottsholem on Water" accommodation – and a BRACENET adult dream as well. The hotel is surrounded by water on the eponymous island of Slottsholmen. It is run by ABBA member Björn Ulvaeus and his daughter Anna Hydbom. But that alone doesn't make the hotel what it is – it's what it contains that makes it what it is.
We were allowed a glimpse behind the scenes, and I mean behind the scenes. We inspected everything from the kitchen and warehouse to the garbage room. Sustainable operations are practiced here. The food is regional, the facade is made of recycled wood, and even the paper garbage bags are recycled during waste separation. We've never seen anything like this in such a large company.
Beneath Slottsholmen lies a two-pronged heart. One is the solar energy storage system from the roof, which stores all excess energy from the summer months for the winter—not only for self-sufficiency, but also for distribution.
The second heart is the water treatment plant, which extracts all of the hotel's water from seawater. Slottsholmen is truly a pioneer in the hotel industry when it comes to sustainable management and energy generation.


A small highlight was definitely the record player with ABBA songs. Björn isn't just the founder here—if you're lucky, you might even meet him in person.


16. Västervik and the archipelago by sea and eagle safari
Sea and Eagle Safari with Marcus Höglund. After a varied breakfast at Slottsholmen on Water, Marcus Höglund will pick you up right at the jetty: idoskargardskrog.se

Marcus will pick you up directly from the jetty with his boat and life jackets to begin the Sea and Eagle Safari. Off you go on a journey of discovery through the more than 5,000 islands: He knows the area like the back of his hand and can answer any questions about the land and its people. But most importantly, he can tell you all about the animals on the islands and in the water.
We headed to a seal island and initially thought we were out of luck and wouldn't see any. But Marcus's trained eye and experience told us to wait. And lo and behold, after about 10 minutes, the first seals blinked at us, realizing they had nothing to fear.
In this area, hunting seals is permitted – provided they pose a threat to fisheries. Unfortunately, seals are increasingly breaking through nets in search of food, as fish populations continue to decline. This underlines that if we were to manage our planet's resources more effectively, everyone would be better off – humans, fish, and seals.


After the trip, we went directly to Markus and Katarina’s newly opened café and restaurant Idö Skärgårdskrog: https://idoskargardskrog.se/
The trip was completed by what was probably the most beautiful view of the archipelago and a short tour of the island to an old tower. The two have lovingly restored Idö Skärgårdskrog. You can also reach the restaurant by small ferry and enjoy the day on the island.
We were transported back to our childhood memories here, and we could only imagine what it was like to spend a summer here as a child. We tried three main courses from the menu and still reminisce about them. Don't forget the apple crumble dessert; we'd say it's one of the best we've ever had!
17. Gränsö snorkeling
One highlight follows the next! After our safari, Marcus drops us off in Gränsö with another Marcus: Marcus Nord is a passionate biologist at Naturum: https://www.naturumvastervik.se/

He snorkels with Benjamin through the water, and they explore the seabed together. There are many pipefish here, and Marcus has placed some underwater signs to help identify different types of algae. These can be seen not only underwater, but also while walking along the shore.
You can book guided tours for larger groups at Naturum. We've rarely met people like Marcus, who love their job so much and explain everything with such enthusiasm.
18. Ingebo Hagar – Overnight stay and excursion destination with charm

Address: Ingebo Hagar, Ingebo 107, 598 91 Vimmerby
At Ingebo Hagar in Vimmerby, they really do exist: the red courtyards where families come together and barbecue, collect eggs from the chicken coop and sit in the garden until dusk, where children play catch and fall into the loft bed in the evening when their eyes get heavy... and much more!
We stayed in a quirky little house with both a north-facing and a south-facing terrace, so we could always sit in the sun. Our view fell on the huge vegetable garden at dinner, and while we ate cereal in the morning, we gazed at the garden with its tree swing.
What else is there? A farm shop with regional produce. Sheep that want to be petted and are growing old on the farm. Rabbits that dig large burrows and feast on fresh carrots...


Ingebo Hagar's farm has been family-owned for over 100 years. Only in recent years have overnight accommodations been added to the farm. The small red houses are upcycled from Astrid Lindgren World and are being given a second life here. Almost everything is self-built. Anyone who would like to live in the small garden house for free for a while can help with the vegetable garden or renovate something on the farm.
Have you ever seen sheep's wool from a garden bed? Neither have we. It retains moisture and keeps the soil cool even in hot weather. In winter, it retains heat. Ingebo Hagar is a farm awarded the KRAV label: Vegetables without chemicals, small carbon footprint, animal husbandry with truly happy animals.


Here, you have the opportunity to hike various trails, explore lakes, or simply learn a lot about sustainable living by simply being there with your family. When we were there, a 95th birthday party was being celebrated on the farm, so it's truly a farm for young and old. Our son especially enjoyed the many pedal tractors and cars, which were a wonderful way to ride around the large barn.
Great care is taken to ensure that animals only come into contact with small children when accompanied by adults, and that no one accidentally tramples any herbs. When new families arrive, there are guided tours and feedings that you can participate in.
19. Bullerbyn / Sevedstorp
"We Children from Bullerby" is a story about the idyllic life of childhood. Lasse Halmström's film adaptation of the Astrid Lindgren novel was shot in the charming village of Sevedstorp, where Astrid Lindgren's father grew up: in the heart of the beautiful Småland region, where the hustle and bustle of the big city seems far, far away.

It's no surprise that this place has inspired children's books. Small red houses stand close together, like in a fairytale. The sun is shining, a swing squeaks, a hayloft stands right next to the "lemonade tree" from the stories. A few tears roll down my cheeks as I stand in front of the central courtyard. How often, as a child, did I imagine living here myself, like the siblings Britta and Inga, Ole and his little sister Kerstin, and Lisa with her brothers Lasse and Boss!
The dream can become reality for you, because You can move into the middle courtyard via Airbnb .
20. Katthult

What can't be missed after Bullerby? Well, Michel's farm! In Katthult, you can marvel at the family farm from the films. A small café in a barn stands next to the famous house, surrounded by pastures. Those familiar with the stories will recognize scenes from the film in some corners of the farm. The shed where Michel carved wooden figures, or the ledge in front of the door where Michel poured water into his father's rubber boots.
This was our final destination before traveling back to the real world in Hamburg via Denmark. We experienced as much in one week as we would normally experience in a month of traveling, and we're happy to be returning home with so many new impressions.

Many thanks to Småland and Öland for this opportunity and this unforgettable trip. We arrived as strangers, left as friends, and will return.
See you soon!


