We upcycle old fishing nets into new products like our “Bracenet” bracelets. But where do we get all these fishing nets? And what’s the deal when we talk about “recovered ghost nets,” “discarded fishing nets,” or “former fishing nets”? Does a “North Sea Bracenet” really come from the North Sea? Can we trace the origin of all our nets?
With BRACENET, you’re making a contribution to ocean conservation. More specifically, a double contribution: With every product, you help put an end to the menace of ghost nets and simultaneously donate towards the protection of the seas and marine life. We’re thrilled to announce our first major milestone: To date, we have collectively donated over a quarter of a million Euros – €250,558!
Protecting sharks through diving tourism sounds paradoxical at first. But it is a sustainable solution that can make a significant contribution to shark conservation. Dive into the world of sustainable shark tourism together with freediver and marine biologist Lennart Voßgätter.
Who doesn’t like going to the zoo or tropical aquarium? Is it true that zoos contribute to species conservation and that animals live longer in zoos than in the wild? Let’s take a close look at what we really support and learn during a visit.
If you like to spend time along Germany’s North Sea coast, you will likely be well acquainted with weather, wind and waves. You’ll also be familiar with another sight: Small threads of plastic, mostly orange or blue, that have been washed ashore. These are so-called “dolly ropes”. They are used to protect fishing nets, but they endanger the environment. What can we do about it?
Christmas is getting closer and closer! Since it is a well-known fact that giving presents to others makes you even happier than receiving them, we have collected gift inspirations for you. These small gifts create long-lasting joy and at the same time contribute to marine conservation.
The oceans are in danger: marine pollution, underwater noise, illegal fishing, and the consequences of the climate crisis threaten ecosystems and consequently our livelihoods. We have to do something about it! We believe that we can accomplish the biggest difference when we collaborate with other organizations and companies that share our mission. With this in mind, we are proud to fight alongside Sea Shepherd for the future of our oceans.
Homosexual marine animals? Exactly! Aristotle reported about homosexual couples in the animal kingdom as early as 2300 years ago, and until today, homosexual behavior has been observed in about 1500 animal species. To celebrate Pride Month in June, we further researched the topic of homosexuality in marine animals.
We recover ghost nets from the oceans – and other great companies like GOT BAG fight against the other kinds of plastic waste in our seas. Now, we’re joining our focus with the Save the Seas Pack! We’ve interviewed GOT BAG for you to learn more about the background and impact of their backpacks.
The oceans cover ⅔ of our planet – they are so vast that they seem invulnerable. But through our work we know that they struggle with many problems, for instance ocean acidification. In this article, we tell you what this is and what it means for our oceans.
Sustainable Fishing? This topic is very controversial and widely discussed, especially after the documentary „Seaspiracy“. Enaleia is the first school for professional and sustainable fishing in Greece. They offer jobs to unemployed young people and teach them about sustainable fisheries and fishing tourism.
Ocean noise pollution comes from human activity like commercial shipping, seismic surveys, oil exploration, and military sonar. All of these noises cause serious threats to marine life. Learn more about underwater noise!
In 2015, Benjamin and Madeleine travelled to Tanzania and Zanzibar to relax and go diving. In addition to beautiful holiday memories, they also returned with the founding story of Bracenet. Read this article to learn how it all began and what we’ve achieved so far!
You’ll find hundreds of articles, TV commercials, and documentaries that ask you to cut out everything that is not sustainable, but even doing some of these steps is beneficial. Helping save our fragile ecosystem is not an all-or-nothing pursuit — you can cut out some meat without needing to be 100% vegan.
We are excited to share the first of a series of articles from Ian Urbinas investigations with you! He explores how difficult it can be for some countries to monitor the health of their waters, including their fish stocks, and how challenging it can be to hold suspected perpetrators of illegal fishing practices accountable.
Two-thirds of our world’s oceans fall outside any country’s jurisdiction: the High Seas. For his investigations of crime and abuse in this area of lawlessness, Pulitzer Prize winning New York Times journalist and author Ian Urbina travelled across the seas from the Southern Ocean to Somalia, resulting in five long years of dangerous endeavours. His book “The Outlaw Ocean” is a collection of stories from his investigations, personal experiences and interviews with people involved.
As Bracenet is endlessly working to protect the oceans from ghost nets and all of these problems at the High Seas are interconnected, we were eager to learn more. We were lucky to have the chance to talk with Ian Urbina.
New Year’s resolutions: First we love them, then we hate them! Many people view the new year as a time for new beginnings and intend
Team BRACENET: Since our founding in 2016, we have grown to include 34 individuals, comprising 29 women and 5 men. Even our founding team maintained a healthy gender balance with 50% women, although unfortunately, this is not the norm. In 2018, two-thirds of all founders were male. In 2019, this trend slightly decreased, with an average of only about 1.7 male founders per female founder. Let’s take a closer look!
Outside it is getting colder and inside it is getting more and more cosy. Punch, gingerbread & co. find their way back into our shopping
Every year, shops around the world lure us with Black Friday promotions to encourage us to buy. Yet we can see the effects of mass
Imagine the size of France – the largest country in Western Europe – and triple it. No, this is not the size of the Sahara
During the lockdown, we mostly stayed inside – but our rubbish still found its way out. Not only to waste processing plants or onto the compost, but also into nature. Masks are everywhere: they are found in parks and on beaches, are drifting through rivers and seas. Ghost nets are glad about their company – the environment, however, not so much.
The global Overshoot Day 2020 falls on August 22nd. Alarming? Yes – but the situation is even more dramatic in Germany, as our country Overshoot Day was already on May 3rd! It’s just that hardly anybody noticed it, since there were no activities on the day due to the Covid-19 pandemic. But what is Overshoot Day anyway?
Sharks – they are the guardians of our oceans and at the top of the food chain at sea. They are vital to our ocean ecosystems but they are in danger. That’s why we partnered up with Shark Allies to protect sharks!
Recently, we showed you why all our Bracenets look so different and explained the many types of fishing nets and fishing methods. This has left a few questions unanswered, which we now want to address: Can fishing be sustainable at all and are the various sustainability certification schemes credible?
Have you been thinking about buying a (or another) Bracenet for a while? We too thoroughly consider everything before we buy a product, as we want to be confident about our decisions. Sustainability is not always straightforward and it is definitely worth asking questions.
Überall wird sogenanntes “Bioplastik” als die umweltfreundliche Alternative zu Plastik beworben. Doch stellt Bioplastik wirklich eine nachhaltige Alternative zu herkömmlichem Kunststoff dar? Wir haben uns das Ganze mal genauer angesehen.
It’s Plastic Free July! But you aren’t sure how you can (further) reduce your plastic consumption? We’ll help you with 31 tips on how to
When you browse through our shop, you will quickly notice that our products all look different: They come in varying colours, are thicker or thinner and sometimes have one, two, or even three knots. We are often asked whether we can offer additional colours, too. The answer – it depends! In this article we will explain you more about this.
Once you step into the “eco-bubble”, you will soon be confronted with this sort of “eco-perfectionism”. But be assured: you don’t have to do everything at once to change something!
We love to join forces with others and to achieve greater change together. Our latest cooperation is a prime example, and we gladly want to share our success with you.
You’ve probably asked yourself before who manufactures your Bracenets – at least when you finally held the lovingly wrapped, new Bracenet in your hands.
I’m Ann-Katrin and have joined the team in March as human resources manager. In this article, I will share with you my experience during the application process, how we interpret leadership, some insights into our team and what Bracenet stands for.
Our products such as Bracenets, dog leashes and keychains are completely new – and yet they are made of used material. How does that fit together? The answer is simple: we upcycle recovered ghost nets that were originally intended for many years of fishing in harsh environments and are thus still suitable for daily use. In this article, we will take a closer look at upcycling, what the differences are to recycling, and why we choose to upcycle.
When we recover ghost nets with Healthy Seas and Ghost Diving, we are not looking for the colourful and beautiful nets you know from our products. For now, they are still dirty and covered with seaweed! Only after our partner Nofir has cleaned them in an environmentally friendly process, will they regain their many colours. Nofir makes an invaluable contribution to the fight against ghost nets and in this article, we want to tell you more about their work.
We produce by hand – from the very beginning, as even the ghost nets for our products are retrieved by hand (and fins): Our partners at Ghost Diving (previously Ghost Fishing) have taken it upon themselves to free the seas from the haunt of the nets. The experienced, voluntary technical divers recover ghost nets from depths of up to 50 meters and save countless marine animals in the process.
Since December 2016, we have been collaborating with the Lebenshilfewerk Neumünster (LHW). Time flies! This is a good moment to pause and reflect: These were three years of partnership, three years of joint progress and three years of support and product innovation – for LHW not only assists us in producing Bracenets, but also in developing new products.
Fashion Revolution campaigns for a world where the fashion industry values people, the environment, creativity and profit equally and where we know the faces behind our clothes and jewellery. As part of Fashion Revolution Week, our founders Madeleine and Benjamin will go live on Instagram for a Q&A.
In this article, we introduce you to 7 great documentaries about our oceans. We assure you: after watching these films, you will look at the world with different eyes.
We can only achieve far-reaching changes and effectively implement preventive measures if everyone is pulling in the same direction. This is why we have now joined the GGGI – in order to participate in a global network and fight the issue of ghost nets with partners from all over the world. The GGGI brings together business, science, NGOs and politics – and thus offers a unique forum for saving the oceans through global cooperation.
Sustainable upcycling with local and fair production, has belonged to our main mission at Bracenet since the start. Now, we have roped together a collaboration with Hamburg label Bridge&Tunnel, who share these same values.
We have been collaborating with Healthy Seas since 2016 to recover ghost nets from the oceans and to prevent more nets from ending up at sea. Additionally, we donate 10 % of the proceeds of our products to Healthy Seas – and you are probably eager to learn how your contribution helps to fight the ghost nets.
Our products like the Bracenets and dog leashes are made out of ghost nets, as you have probably noticed. But what are ghost nets, why are they a problem and why do we use them to create new products? In this article, we will answer these questions in five points.
The coast of Africa did not only confront us with beautiful seaside in 2015 but with nets floating in the water. Lost or discarded fishing nets are one of the biggest dangers to marine life. To raise awareness, we create something new out of these ghost nets. With Bracenet we take on responsibility and make a contribution to marine protection. We can not recover every net on our own and prevent ghost gear. But with the help our partners as well as the close collaboration with science, politics, businesses and with the support of people, who are carrying our mission, we approach our goal.
BRACENET GMBH
Jungfernstieg 44
20354 Hamburg
Return and commercial address. No retail store.
No on-site sales!
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