The first destination of our #ecofluencer was our partner Nofir. Nofir is one of our strong partners right next to Ghost Fishing and Healthy Seas. All fishing nets are cleaned and treated by our partner Nofir using a specialist, environmental friendly process before the nets are then further upcycled by us in Hamburg and made ready for dispatch.
Nofir was founded in 2008 with the purpose of establishing a nationwide system for collecting discarded equipment in Norway. 15 000 tons of plastic equipment from the fishing and fish farming industry is discarded each year in Norway alone. In 2012 Nofir were granted support from European Union through the Eco Innovaton scheme. Since then they have collected material all over Europe.
Jenni is our ecofluencer with an unconditional love for our 🌊... and potatoe chips. She might not be much taller than a 🐣, but that doesn’t stop her from reaching for her goals, one little waddle at a time if needed. When she isn’t 🎥 about ocean conversation, she loves to step dance around the world or dives through the sky 🌤 Her biggest adventure yet was swimming with 🐋 sharks in Australia.